OUR LEADERSHIP
Maryann has been a creative force in the wealth management and philanthropy arenas for over 14 years -
putting her unique spin on events and programs that engage individuals and families in thinking differently
about money, meaning, and relationships.
Maryann was a strategic consultant to Educate Girls Globally, an organization which utilizes community
empowerment and partnerships with Indian state governments to get and keep girls in school. She has
provided consulting services to world-renown non-profit, Ashoka, Innovators for the Public, a 30+ year old
organization that has funded over 2,500 social entrepreneurs worldwide. She also helped launch and establish
a private network of ultra-affluent philanthropists which included 150+ families. Her primary responsibilities
included program development, recruitment of new families through institutional partnerships, and marketing.
Events featured prominent speakers including Nobel Peace Laureate Elie Wiesel, Dr. Jeffrey Sachs, The Earth
Institute, Queen Noor, Fareed Zakaria, Newsweek, and Bill Moyers.
In 2000, Maryann co-founded Shaking the Tree Interactive Productions, an organization that utilizes professional
theater to help wealthy families discuss issues around money and interpersonal dynamics. She spent over a
decade in the wealth management industry, most notably at Harris Private Bank in Chicago where she was
Vice President, Family Education Services, where she oversaw the development and strategic direction of
educational events designed to address the issues and opportunities in wealth management. With Harris Bank’
s parent company, Bank of Montreal, Maryann spearheaded one of the first private bank cross-border initiatives
by marketing and introducing educational wealth management events to the Canadian private bank market.
Maryann has served as a judge for the New York University Catherine B. Reynolds Foundation Program in
Social Entrepreneurship since 2008. She is also a member of the Advisory Board for the Chartered Advisor in
Philanthropy Program at the American College and Advisory Committee and speaker at the 2011 Adventure
Travel World Summit.
Among her varied volunteer projects, she served as a writing coach for inner-city youth, has tracked predators in
a game reserve in South Africa, and filmed interviews with program beneficiaries and government officials in
India.
MARYANN FERNANDEZ
Founder & President
+1 646 684 3228
New York, NY, USA
Twitter: @indabamf
Email Maryann
CATHY HOLLER
Vice President of Business Development
& Product Innovation, Travcoa
Cathy advises Philanthropy Indaba on it's travel operations and customer service. She is currently Vice
President of Business Development & Product Innovation, Travcoa, a leading luxury travel company based in
Los Angeles, CA.
Cathy is a visionary tourism executive with over 25 years of experience in the global travel industry. She brings to
Indaba her entrepreneurial spirit and her passion for making a positive impact on the world through tourism.
She is strategic and results driven, with an ethical and compassionate approach to business. She has earned
the respect of her peers and developed a significant network of business relationships around the world.
Cathy has worked/or consulted with the luxury, adventure and niche travel sectors, started her own tourism
consulting firm, consulted for USAID-funded tourism development initiatives in developing countries, been a
guest speaker at tourism conferences and launched significant public/private marketing partnerships within the
travel sector.
She spent 5 ½ years as a senior executive with Virtuoso, the world’s finest network of luxury travel agencies and
travel suppliers. As Vice President, Member Sales and Service, she was responsible for the overall
performance of Virtuoso’s member travel agencies in the USA and Canada. As Vice President, Destination
Sales she directed the organizations global partnerships and marketing programs with 250+ luxury tour
operators, specialty and adventure tour and cruise operators, ground operators and national and regional
tourism boards.
Cathy is also Founder and President of Blue Ice Communications Inc., a respected tourism consultancy based
in Vancouver, British Columbia. For the past ten years, the Company has assisted more than 60 tourism
businesses and destinations in the USA, Canada and internationally, to navigate the complex global tourism
marketplace. “From Vision to Reality” is their strength – working closely with their clients to conceive and
implement successful tourism strategies.
Prior to founding Blue Ice Communications, Cathy spent 10 years as Vice President, Marketing & Business
Development for SNV International. Cathy was instrumental in the growth of the company, establishing
partnerships, developing the product and growing the Company’s business from 300+ international tour
operators, travel agency consortia and their member agencies. When she left the company, it had become
Canada’s 2nd largest ground operator, servicing 60,000+ travelers annually in Canada.




STRATEGIC ADVISORS TO PHILANTHROPY INDABA